In 1996, Bill Gates told us, “Content is king.” For the next 15 years, we began taking Gates’ words to heart, and we all started producing content like never before. We blogged, we tweeted, we tumbled and stumbled upon, we built Wikipedia. We wrote, wrote, and wrote some more.
And then 2012 came along and content was still king, but a different type of content ruled the day – visual content. We pinned and we Instagramed, and we traded in long status post for sharable visuals on Facebook.
So, what does this content shift mean for us as PR pros and journalists? By trade, we write. We love sentence structure and grammar and painting a picture with our words. I’ll venture to say most of us can’t create a beautiful infographic in InDesign. So, what now?
We may be wordsmiths by trade, but there are a few things we can do to move our content forward in this visual age:
Utilize user-generated content: If you’re a brand or even a journalist, don’t be afraid to ask your audience to submit photos through an Instagram or Facebook contest. Showcase those photos to engage your audience and speak through photos rather than words.
How do you make your content visual on a regular basis?
Article contributed by: Abby Stollar Ecker | http://abbystollar.com
Tips & Tricks
My URL - You can change your profile URL to what ever you want by going to My Profile>Settings>My Profile URL. Your profile page will then be located at pitchingnotes.com/profile/myURL.
Links to your coverage - When you add a media pro, be sure to include any links to coverage that the person was able to secure for your client. Each review (along with the link) will then appear on your profile.
Newsfeed links - You can include links in the newsfeed when updating your status. Simply type it in and it will be shortened automatically upon submission, just be sure the link starts with www.
Media list search - There are two options for searching for media pros. There is a simple name search at the top of every page, but there is also an advanced search under Find Reviews>Advanced Search. From there you can search for media pros based on Outlet, Beat, DMA, or Media Type.
Groups - Setting up a group allows your community to interact at a more personal level. Every group has its own photos, videos and event sections. There is also a discussion board and file sharing feature in every group you create. Make your group public or private, which requires an invitation to join and view content.
Events - Set an event anywhere in the world and meet other members face to face! Manage your members, set an invite number limit or even send out invitations so that they can RSVP to your event. You can control attendance via private event or even limit the number of available seats.
Favorites - You can save media pros to a favorites list on your home page. Just click on the heart shape at the top of the media pros profile.
Compare - There is a "Compare" check box on each media profile. You can save specific media pros that will appear in a toolbar at the bottom of your screen. This can be used for quick reference any time you are on the site.
Privacy - You can limit your profile access either to public, site members, or friends only. Go to My Profile>Settings>Privacy.